Part of Forth Valley Business Week, this beginner-friendly session covers OTAs, booking systems, & practical tips for using digital channels to increase visibility and site booking
This interactive workshop, led by Andrew Craig from VisitScotland, will guide you through the essentials of digital discoverability — from working with Online Travel Agents (OTAs) and using booking systems, to harnessing social media, Google Business Profiles and other channels to grow your reach.
You’ll hear real-life examples from local tourism businesses, with the chance to ask questions and share experiences with fellow Falkirk businesses.
Whether you run accommodation, attractions, or experiences, this beginner-friendly session will help you take the first steps towards stronger online visibility and more direct bookings.
