Retaining an existing customer is often more valuable than continually finding new ones, but businesses need the right information to understand what customers value, where relationships may be at risk and where opportunities for growth exist. This practical session will help you identify the customer information you already have, decide which measures are most useful […]
Marketing can feel overwhelming when you're trying to work out where to focus your time and effort. This practical workshop will help you understand how to attract and win more customers through effective marketing and social media activity. During the session, you'll learn how to identify and better understand your ideal customer, allowing you to […]
Understanding your numbers is key to making informed business decisions and building a profitable, sustainable business. This practical half-day Business Gateway Clackmannanshire workshop will help business owners, directors, start-ups and entrepreneurs gain confidence in the financial side of running a business. You'll explore how profitability, pricing, cash flow and forecasting work together to support business […]
